The rise of Indian motorcycle brands at EICMA reflects a dramatic shift in the global two-wheeler ecosystem, backed by strong numbers, rapid growth, and increasing international influence. Over the last decade, India has emerged as the world’s largest two-wheeler producer, manufacturing over 20–22 million units annually, and exporting more than 4 million motorcycles to global markets each year. This production strength has naturally expanded India’s presence at international showcases like EICMA, where Indian brands now occupy a much larger share of global attention. Royal Enfield has become one of the most influential players, recording global sales growth of more than 25–30% in several years and exporting to 60+ countries. Their stall at EICMA routinely becomes one of the top 5 most visited booths, especially during major launches like the Himalayan or the 650-series motorcycles. TVS Motor Company, which exports to 80+ nations and has a revenue share of nearly 30% from international markets, uses EICMA as a strategic platform to unveil racing tech, premium motorcycles, and EV concepts—strengthening India’s footprint in the mid-capacity segment.

Hero MotoCorp, producing nearly 6 million units a year, has used EICMA to signal its expansion into premium and electric platforms, a shift supported by a global presence in 40+ markets. Bajaj Auto’s influence, though indirect at times, is massive: as the manufacturing and engineering hub behind KTM, Husqvarna, and Triumph’s mid-segment motorcycles, Bajaj contributes to products that dominate 15–20% of global EICMA media coverage in the middleweight category. Electric manufacturers are also reshaping India’s image. Ultraviolette, maker of the F77, reported global interest spikes of over 200% after its EICMA showcases, while India’s EV sector is growing at a staggering 60–80% CAGR, helping brands like Ather and Ola gain visibility at international mobility exhibitions. Alongside these OEMs, more than 150 Indian component, gear, and accessory manufacturers participate across various global expos, with many appearing at EICMA to highlight India’s rapidly growing supply-chain strength.

This surge is no coincidence—it aligns with India’s expanding R&D investments, rising global brand perception, and the transition from commuter-focused machines to internationally admired motorcycles. As Indian brands continue to export high-quality bikes, advance EV technology, and partner with global giants, their representation at EICMA is expected to grow by 15–20% in coming years. The rise of Indian motorcycle brands at EICMA is not only a commercial success story but a statistical testament to India’s transformation into a powerful force shaping the future of the global two-wheeler industry.